Digital Retention Specialist

The Digital Retention Specialist supports the digital marketing team creatively (conception) and operationally with regards to all the activities related to the CRM and retention-focused strategy, with the aim of increasing engagement and focusing on VIP online players.

Is primarily responsible for the operational execution of the retention strategy and all related activities (promotion and bonus creation, content creation, set up of email campaigns and campaign management among others). Furthermore, supports the team for the content management of the entire digital entertainment products portfolio of the Client. Builds, nurture and retain an audience of high spender players, making sure also a direct contact with customers is maintained.

Works with cross-functional teams such as Product, Marketing, Operations and Customer Support to develop a deep understanding of all aspects of the business.

Competences:

• Affinity for numbers, analytics/quantitative analysis (good skills in the usage of Microsoft Excel are much appreciated), B2C communication and for concepts like clustering, gamification, and reward-based marketing;

• Digital savvy, able to learn fast and switch among different digital tools and softwares;

• Ideally 1+ experience in the iGaming industry;

• Prior experience in email marketing – an advantage;

• Exceptional interpersonal skills and an ability to work both independently and within a team environment, remote and on-site – a must!;

• Excellent communication skills both written and spoken German and English – a must! Italian is considered an advantage.

Skills:

• Experience in customer support and conflict resolution;

• Familiarity with modern digital tools and software (I.e., Marketing Automation);

• Sales experience;

• Excellent customer orientation, ability to manage complex projects and conflicting requirements;

• Ability to build and maintain highly valuable and outcome-based relationships with a diverse customer account base.